Saturday, March 9, 2019

How to Surpass Your Real Estate Competitors in 2019

The world of real estate can be competitive, as many companies will be vying to secure both buyers and sellers. If you want customers to choose your brand over your rivals throughout the years, you must develop a competitive strategy to set yourself apart in the industry.
To sell home after home, day after day, here are some helpful tips on how to exceed your real estate competitors.
Kitchen, Home, Real Estate, Living Room, Residential
Identify and Address Client Pain Points
Most clients have a firm grasp of the type of property they want before approaching a real estate agent. However, it is possible they will experience common pain points when hunting for their dream house or apartment, such as:
  • Property pricing
  • The length of time to sell a property
  • Legal issues
  • Financial problems
If so, you must address the issues in your marketing strategy and potentially offer a solution, which could make a potential client want to choose you over an industry rival.
For example, if a seller wants to make a quick sale on their property, they will not be searching for the most affordable realtor in their town or city. They will want to work with an agent who can help them secure the fastest sale.
Grab Attention with 3D Floor Plans
Bring a property hunter’s potential home to life through the power of 3D floor plans. It will allow you to strip back the interior and hone in on the layout of the home, which can help a prospective buyer to make an informed decision. Plus, it’s easy to do, as you can turn a 2D floor plan into 3D at the click of a button. Visit to create your own 3D floor plan.
Promote Your USP
What sets your real estate business apart from your competition? If you don’t know, you must both discover and promote your unique selling proposition (USP) to your target customers.
If you’re unsure, answer the following questions:
  • What can you do better than your competitors?
  • Why would a client choose you over a rival?
  • What makes your service unique?
Don’t forget to align your USP with your clients’ pain points or priorities to effectively promote your services.
Analyse Your Competitors
If your competitors are securing many customers and growing their brand, you must analyse where they are going right or wrong. Once you have acquired this data, you must integrate it into your own sales and marketing campaigns.
For example:
  • Do they offer an impressive, easy-to-use website?
  • Are they ranking highly for specific keywords in Google?
  • Do they feature a service you don’t?
  • Do they provide a more affordable fee or a better service?
Find Your Niche
A niche market could potentially make your industry rivals irrelevant. That’s because you’ll be aiming your real estate services towards a specific group. For example, you could target young professionals looking for affordable apartments, or you could help older couples downsize their home.

While this can reduce the number of clients on your database, it could help to increase your brand awareness and reputation across your industry. As a result, you could develop a sought-after specialty and charge a higher fee.


6 Top Tips For Renovating Your Bathroom

Photo by Jose Soriano on Unsplash

When it comes to renovating your bathroom, you may find the stressful moments more than outweigh the exciting ones. Whilst it is an exciting feeling to know that after all your hard work you’re going to have an incredible new bathroom, the whole process is a difficult one from start to finish. To help make it a little easier for you, we have put together a list of 6 top tips for renovating your bathroom:

Make Sure You’re Setting Yourself A Budget Before You Start

One of the most important things you can do when doing bathroom renovations is setting yourself a budget. Whilst it may not seem important to begin with, it’s the best possible way to ensure you don’t overspend. The best way to do this is by setting a budget for every single aspect individually - from decor and accessories to toilets and sinks.

For more tips and tricks on setting a home renovation budget, you can visit this handy guide here.

Get Inspiration And Ideas From Pinterest And Instagram

If you’re struggling to find inspiration and ideas, you may want to consider using sites like Pinterest and Instagram. Although you may not be able to find the exact design you want, you will be able to show your designers certain aspects from several different photos. From there, they will be able to create your dream bathroom.

Work Out Whether Or Not You Need To Hire Help And Assistance

If you think you’re going to struggle when it comes to planning, designing and building your new bathroom, it’s probably best to consider getting help. If you feel comfortable in certain aspects of planning and not others, you can even hire help for select parts of the process only. Although this may be a high expense, it’s the best way to ensure your renovation is carried out with absolutely no complications.

Make Sure You’re Considering The Space You Have (Draw Out Potential Plans)

When you’re going through the planning process for your renovation, you need to make sure you’re considering the space you have. Whether you have a small compact bathroom or a large bathroom with lots of empty space, working out exactly how much room you have is the best way to ensure you don’t make any mistakes. If you’re struggling, try drawing out several different plans that are to scale.

Consider Current Trends And Their Lifespan

Although it can be tempting to design a bathroom based on current trends, it’s really important that you consider their overall lifespan. Whilst it may seem great to get a water installation now, you may find that in three to four years you can no longer buy the parts to keep it running. If you’re stuck, ask a professional designer for help.

Remember, It’s All In The Details

Finally, you need to remember that it’s all in the details. Spend time thinking about how you’re going to finish your bathroom and what accessories you’re going to purchase to make it feel like home. For ideas and inspiration when it comes to accessorising your bathroom, you can read this guide here.

Are you planning on renovating your bathroom soon? What do you need to consider beforehand? Let me know in the comments section below.